Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. That way, your site gets shown to the people most …

Here, we will discuss a few really important concepts that as a busy executive you need remember that will ensure the search engines are working for you, not against you. Publish and promote your content through Facebook, Twitter, and LinkedIn, and reach out to new contacts to build your audience …

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

Focused crawlers are limited to a certain area of ??the web and in turn, index it in great detail. Users don't like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user …

Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Backlinks give the impression that you're an authority in your given industry. Getting around the UK to such wonderful locations as York is so pleasing to the soul. I?ll More In …

How well-written are your articles? In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. A well made wedding shawl is known for its softness and warmth. Google Sitefire updates and reviews guidelines on link building …

Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Find complementary businesses with ?Strategic Partners? lists or logo links on their website. A simple search on Google for SEO Agency will …

There are many places across the web where you can build links through submissions, whether it's submitting your site, a piece of content, or anything else. Brand mentions, with or without a link, are becoming increasingly important as well. Have you tried storytelling in business to boost customer engagement? The …

As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen. Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these …

Will you still hand out promotional items or exhibit at trade shows? Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Another interesting fact for you is Beverley is one of the nicest places to live in the UK …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Now, let's say after a while, the three sites in these positions offer a major discrepancy; the first site is only getting 400 clicks, the second site gets its expected 200, and …

usually, the competition implements techniques that are currently working. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. On a chilly evening, what could be better to wear than a wedding shawl around your shoulders. There Beverley no silver …

To make sure your code is compatible with Googlebot, follow our guidelines for troubleshooting JavaScript problems. Google (and other search engines) don't explicitly publish their search criteria or algorithm functionality, leading to ambiguity and questionable evidence when trying to pinpoint exactly what causes something to rank. Don't pay for your …

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. This step involves using keyword research tools like the Google Keyword Planner. While quantity is important (of two otherwise equal sites, the one with more content will generally rank higher …

Google is able to see this information and use it to figure out what your content is about; it's also a valuable opportunity to showcase some of your target keywords and phrases. Just like it took a lot of time and effort to get to the top of the SERPs …

SEO is partly about building appropriate content and partly about getting people to link to you. One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. Brands are names given …

The words you include in your domain will bear significant influence on how your domain is understood; it's one of several context indicators that search engines use to categorize your site. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook …

Lately, there has been a shift away from guest blogging and towards guest podcasting. This is not conclusive evidence that Google uses it, but it is something that can draw your reader into the most relevant result that will satisfy their query. The title tag by itself has little impact …

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. They also claim to help you earn more adsense or ad revenue through paid traffic, but do not waste your money. If you are linking your site with any …

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

Think of keywords and work them in where possible. "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time …

It's the number one thing you'll be working on when you're trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It's a given: the faster your site is, the happier your users will be. Consumers possessing extensive knowledge about individual brands and …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". The best practice for …

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Quality image reengineering programs require companies to remain consistent with a previous image while …

This requires sound SEO expertise. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion …

Adding your keyword to your page title and URL is the main way that you can have an effect on your site This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. It just …

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Marketing experts know that a company's communications should speak with a clear voice. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the …

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher's intent when crafting this description. Technical WEB optimisation is an …

Will you still hand out promotional items or exhibit at trade shows? Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should …

The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. For example, an …

Although recent updates to search engine algorithms have signaled a shift away from keywords, it's important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. With responsive design, the only thing that changes across devices is the styling (which is controlled …

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. SEO is a great …

Globally integrated marketing communications efforts are guided by the IMC planning process. Influencer marketing involves an individual marketing a brand through social media. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. When you understand the basics of search engine optimization you can use …

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. However, with the use of paid search advertising, there's a higher chance you'll notice organic …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. "Limited time" and exclusive promotional offers rarely are exclusive in reality. Subheads are another overlooked SEO tactic and should be used whenever possible. If they …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic you'll receive …