Create unique, accurate page titles with nofollow links in mind

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Now, let's say after a while, the three sites in these positions offer a major discrepancy; the first site is only getting 400 clicks, the second site gets its expected 200, and …

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Interesting facts I bet you never knew about LSI

Google is able to see this information and use it to figure out what your content is about; it's also a valuable opportunity to showcase some of your target keywords and phrases. Just like it took a lot of time and effort to get to the top of the SERPs …

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How does Duck Duck Go deal with anchor text

SEO is partly about building appropriate content and partly about getting people to link to you. One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. Brands are names given …

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Not all internet searches lead to sales

The words you include in your domain will bear significant influence on how your domain is understood; it's one of several context indicators that search engines use to categorize your site. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook …

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The infamy behind splogs

Lately, there has been a shift away from guest blogging and towards guest podcasting. This is not conclusive evidence that Google uses it, but it is something that can draw your reader into the most relevant result that will satisfy their query. The title tag by itself has little impact …

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One important aspect is meta tags

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. They also claim to help you earn more adsense or ad revenue through paid traffic, but do not waste your money. If you are linking your site with any …

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Aligning your goals in relation to social media

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

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Create an e-book or guide every three months

Think of keywords and work them in where possible. "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time …

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Questions to ask about Google algorithms

It's the number one thing you'll be working on when you're trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It's a given: the faster your site is, the happier your users will be. Consumers possessing extensive knowledge about individual brands and …

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Can link bait make a huge difference to search engine optimisation?

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Quality image reengineering programs require companies to remain consistent with a previous image while …

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What are the positive aspects of trust rank on today's web?

This requires sound SEO expertise. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion …

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Indicate the header in an HTML document by using duplication

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Marketing experts know that a company's communications should speak with a clear voice. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the …

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Cherish the more competitive terms in your buckets

The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt …

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Double Your Profit With These Tips on meta tags

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. For example, an …

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Personalization counts: how do URLs fit into this?

Although recent updates to search engine algorithms have signaled a shift away from keywords, it's important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. With responsive design, the only thing that changes across devices is the styling (which is controlled …

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When auditing your site, take time to think about content

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. SEO is a great …

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Here's what industry insiders think about offsite SEO

Globally integrated marketing communications efforts are guided by the IMC planning process. Influencer marketing involves an individual marketing a brand through social media. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing …

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Who else wants to be successful with search engine spiders

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. When you understand the basics of search engine optimization you can use …

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Why have canonical URLs been so popular?

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. However, with the use of paid search advertising, there's a higher chance you'll notice organic …

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Winning marketing strategies for LSI

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic you'll receive …

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