Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Quality image reengineering programs require companies to remain consistent with a previous image while …

This requires sound SEO expertise. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion …

Adding your keyword to your page title and URL is the main way that you can have an effect on your site This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. It just …

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Marketing experts know that a company's communications should speak with a clear voice. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the …

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher's intent when crafting this description. Technical WEB optimisation is an …

Will you still hand out promotional items or exhibit at trade shows? Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should …

The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. For example, an …

Although recent updates to search engine algorithms have signaled a shift away from keywords, it's important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. With responsive design, the only thing that changes across devices is the styling (which is controlled …

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. SEO is a great …

Globally integrated marketing communications efforts are guided by the IMC planning process. Influencer marketing involves an individual marketing a brand through social media. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. When you understand the basics of search engine optimization you can use …

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. However, with the use of paid search advertising, there's a higher chance you'll notice organic …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. "Limited time" and exclusive promotional offers rarely are exclusive in reality. Subheads are another overlooked SEO tactic and should be used whenever possible. If they …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic you'll receive …