The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. This step involves using keyword research tools like the Google Keyword Planner. While quantity is important (of two otherwise equal sites, the one with more content will generally rank higher …

Google is able to see this information and use it to figure out what your content is about; it's also a valuable opportunity to showcase some of your target keywords and phrases. Just like it took a lot of time and effort to get to the top of the SERPs …

Think of keywords and work them in where possible. "Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time …

Will you still hand out promotional items or exhibit at trade shows? Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. For example, an …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. "Limited time" and exclusive promotional offers rarely are exclusive in reality. Subheads are another overlooked SEO tactic and should be used whenever possible. If they …