Here, we will discuss a few really important concepts that as a busy executive you need remember that will ensure the search engines are working for you, not against you. Publish and promote your content through Facebook, Twitter, and LinkedIn, and reach out to new contacts to build your audience …

Will you still hand out promotional items or exhibit at trade shows? Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Another interesting fact for you is Beverley is one of the nicest places to live in the UK …

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Quality image reengineering programs require companies to remain consistent with a previous image while …

The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic you'll receive …