These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Under the DIY-hybrid model, you'll invest a little bit of money in some outside help but still retain directorial control. It seems like a great way to live life …

When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the most suitable link text for your site. All that technical stuff. A short url is simultaneously very simple and very complex. But …

You would identify a dozen target keywords or so, and use them on a rotating basis in all your titles and descriptions, sometimes using two or more in a single entry. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them …

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

Focused crawlers are limited to a certain area of ??the web and in turn, index it in great detail. Users don't like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user …

Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Find complementary businesses with ?Strategic Partners? lists or logo links on their website. A simple search on Google for SEO Agency will …

The words you include in your domain will bear significant influence on how your domain is understood; it's one of several context indicators that search engines use to categorize your site. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook …

Lately, there has been a shift away from guest blogging and towards guest podcasting. This is not conclusive evidence that Google uses it, but it is something that can draw your reader into the most relevant result that will satisfy their query. The title tag by itself has little impact …

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. They also claim to help you earn more adsense or ad revenue through paid traffic, but do not waste your money. If you are linking your site with any …

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

It's the number one thing you'll be working on when you're trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It's a given: the faster your site is, the happier your users will be. Consumers possessing extensive knowledge about individual brands and …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". The best practice for …

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. SEO is a great …