Personalization counts: how do URLs fit into this?

Although recent updates to search engine algorithms have signaled a shift away from keywords, it's important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. With responsive design, the only thing that changes across devices is the styling (which is controlled …

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Who else wants to be successful with search engine spiders

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. When you understand the basics of search engine optimization you can use …

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Why have canonical URLs been so popular?

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. However, with the use of paid search advertising, there's a higher chance you'll notice organic …

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