Cherish the more competitive terms in your buckets

The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt …

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Double Your Profit With These Tips on meta tags

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. For example, an …

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Personalization counts: how do URLs fit into this?

Although recent updates to search engine algorithms have signaled a shift away from keywords, it's important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. With responsive design, the only thing that changes across devices is the styling (which is controlled …

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When auditing your site, take time to think about content

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. SEO is a great …

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Here's what industry insiders think about offsite SEO

Globally integrated marketing communications efforts are guided by the IMC planning process. Influencer marketing involves an individual marketing a brand through social media. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing …

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Who else wants to be successful with search engine spiders

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. When you understand the basics of search engine optimization you can use …

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Why have canonical URLs been so popular?

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. However, with the use of paid search advertising, there's a higher chance you'll notice organic …

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Winning marketing strategies for LSI

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic you'll receive …

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