Personalization counts: how does content fit into this?

In this case, I like to approach the conversation by asking about advertising in general and check if they're open to native opportunities. If an agency is charging far more money than another, it probably means they'll be doing more work, and you'll be seeing far better results by enlisting …

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Why I hate keywords

The fact that old spam backlinks harm rankings is old news. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. With a range of ideas to get you going …

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What you should have asked your teachers about SEO campaigns

As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen. Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put …

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The infamy behind splogs

Lately, there has been a shift away from guest blogging and towards guest podcasting. This is not conclusive evidence that Google uses it, but it is something that can draw your reader into the most relevant result that will satisfy their query. The title tag by itself has little impact …

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Aligning your goals in relation to social media

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

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When auditing your site, take time to think about content

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. SEO is a great …

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